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26.06.2022, ALLPLAN GmbH
München
Performance Marketing Professional (m/f/d)
Overall responsibility for the further development and implementation of the global performance marketing strategy with regard to paid performance (lead generation) and paid search (branding)
Technical leadership, development and control of the international performance marketing units across all country subsidiaries
Strategic planning, coordination and management of performance campaigns on the corporate side in coordination with the country subsidiaries (SEA, display, remarketing and paid social media)
Planning and management of budgets on a global level
Analysis and optimization of performance channels as well as development of testing approaches along the customer journey (including A/B testing, usability, landing pages)
KPI monitoring and regular reporting to management globally across all country organizations
Identification of online marketing trends, continuous optimization of internal workflows and processes
Market observation and competitive analysis
Management of agencies and service providers
Completed studies in communication/media science or comparable education in the field of online marketing
5+ years of professional experience with track record in KPI-driven performance online marketing, preferably in the B2B area and in the conception of conversion-optimized B2B and optionally B2C websites with modern lead generation approaches
You draw on your good knowledge of marketable content management systems
Good experience in working with Google Analytics, -Ads, -Tag Manager or LinkedIn Campaign Manager, BING
Performance marketing (SEO) and measurability are not just buzzwords
You are organized, responsible and reliable, have good analytical skills and work independently and proactively
Systems such as Jira and Confluence support you in organizing your tasks
Strong communicator and networker
Very good knowledge of German and English (written and spoken)
WE are excited to have an excellent communicator who has the ability to make technical requirements understandable to those without technical understanding.
Berufsfeld
Technische Berufe, Ingenieurwesen
Techn. Management, Projektplanung
Vertrieb, Marketing, Medien
Marketing, PR, Werbung
Technische Leitung
Marketing-Managem., Konzeption
Bundesland
Standorte
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